There can be seen a technological prominence in almost every industry. Because of this social media management (SMM) has evolved as one of the important digital marketing strategies that help in business in the promotion. Social media has created a whole new way of getting connected with the people, boosting globalization, and engaging in e-commerce. Therefore, social media marketing focuses especially on promoting the B2C business. This is the biggest reason why every business owner is these days focusing on hiring SMM service provider to get effective SMM services.