Lead generation is the process of obtaining leads from interested parties. A lead is an individual who has expressed an interest in learning more about a product or service.

Developing a standard process for filtering, measuring, tracking, evaluating, sorting and prioritizing the business leads is essential for affordable lead generation services in order to derive the maximum out of the available opportunities. It makes it easy for sales reps to differentiate between a qualified lead and an unqualified one, saving precious time and effort. The team can focus more on more promising leads, as a result.