Karinaclel

If you have a multiple word phrase in mind, make sure to write "and" in between each word.
They are easy to navigate and very user gracious. P2P has it's place, but as one way to deliver mission critical and revenue generating content, this method should be avoided.

The headline need to do a good job - in fact, a well thought out and clever headline get a blog viral.
The question you decide to consider is whether you take advantage of the money doing this.