In our opinion as Carbon footprint consultancy, Emissions transparency has become so fundamental that even the most polluting sectors now reveal their (huge) carbon footprint. Major airlines such as Easyjet and Delta have revealed comprehensive strategies to assess, decrease, and offset their respective carbon footprints to become the most sustainable carriers. Knowledge of sustainability will likely continue to increase. In commercial terms, the sustainable product sales graph in the United States (see below) shows a rising demand for sustainable consumer goods and services. The demand for more sustainable options will increase along the entire B2B supply chain due to these end users' pull. By measuring and lowering your carbon emissions, you can make realistic and scientifically backed claims about your company's sustainability performance.